Brand Equity, Brand Image, and Brand Awareness

Brand Equity, Brand Image, and Brand Awareness. This assignment emphasizes how companies communicate their value proposition to customers through different communications platforms and initiatives to strengthen their brand image and brand equity.It will also help you to review the different elements that can affect branding, such as environmental forces, especially the competitive and technological forces.Selectÿone of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, Verizon, or another well-known brand you like.Researchÿthe strategic function of branding, in general, and for your selected brands using the University Library, the applicable course readings, and the Internet.Writeÿa 700- to 1,050-word paper in which you address the following points:The company’s desired outcomes of its marketing communications programHow these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equityThe role brand image plays in the advertising of a particular company’s product or serviceHow this image compares to a competitor’s image in the same industryDoes your chosen company use integrated marketing communications; if so, how?An overview indicating how effectively the company uses digital marketing, and how they might improveCiteÿat least two references other than the course texts.Formatÿyour assignment according to appropriate course-level APA guidelines.

Brand Equity, Brand Image, and Brand Awareness


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