BUS 620 MANAGERIAL MARKETING

BUS 620 MANAGERIAL MARKETING. Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company?s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.The paperMust be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Centerÿ(Links to an external site.)Links to an external site..Must include a separate title page with the following:Title of paperStudent?s nameCourse name and numberInstructor?s nameDate submittedMust use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.Must document all sources in APA style as outlined in the Ashford Writing Center.Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center

BUS 620 MANAGERIAL MARKETING