Global business strategy

Global business strategy. AssignmentScenarioYou have been appointed as a market analyst in a small investmentbank, which manages the wealth of many clients.One of your first tasks is to choose an organisation that operatesinternationally. This may be an investment opportunity for youremployer, but you can choose a non-profit making organisation. In yourrole as a market analyst you will also need to understand the impactof globalisation on business organisations in general.Activity 1Your line manager has asked you to analyse the international businessenvironment for your chosen organisation and produce a report for himwhich includes.a)ÿ ÿ ÿa review of the techniques to analyse the environment and anassessment of their suitability.b)ÿ ÿ an analysis of the micro and macro environments of the businessusing techniques reviewed in the first part of your reportc)ÿ ÿ ÿan analysis of how the international business environmentimpacts on your chosen organisation.d)ÿ ÿ an assessment of the benefits, opportunities and challenges ofglobalisation on your chosen organisationAs you are nearing completion of this report, you receive a memo fromyour line manager which asks for further sections to be included inthe report. These additional sections must analysea)ÿ ÿ ÿthe extent of globalisation on organisations.b)ÿ ÿ structures of different organisations operating in international markets.Activity 2You are now required to give a presentation to a group of managers onthe importance and nature of Corporate Social Responsibility toorganisations operating internationally.Your presentation must cover the following topics:úÿ ÿ ÿ ÿ ÿan analysis of the moral and ethical issues faced byoperating in an international environmentúÿ ÿ ÿ ÿ ÿan analysis of the conflicts between corporate strategy andethical and social responsibilitiesúÿ ÿ ÿ ÿ ÿidentification of the legislation/regulation and guidancerelating to corporate social responsibility for organisationsYou will need to produce your notes for the presentation and haveappropriate hand-outs for the group detailing the topics covered.Activity 3The group of managers who attended the presentation have requested apaper which critically evaluates the international operations of yourchosen organisation.

Global business strategy


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