Identifying and Evaluating Emotional Appeals

Identifying and Evaluating Emotional Appeals. For this activity, please do the following:1. Refer to Exercise 6-1 in your textbook (p. 275) and selectÿfiveÿdifferentÿemotional appeals that you’d like to discuss and analyze. There are 10 emotional appeals listed — you only need to choose 5 of them!2. For each emotional appeal that you’ve selected, findÿoneÿprint or video (e.g., a commercial) advertisement that uses the appeal. Thus, you are locating five total advertisements (one advertisement for each of the 5 emotional appeals you’ve selected).ÿAfter you’ve found your 5 print advertisements and/or commercials, you’ll create a brief write-up for each advertisement.ÿSpecifically, in a 1-2 page paper (Word document), please respond to the following three questions forÿeachÿof your advertisements:1.ÿBrieflyÿdescribe the advertisement. Consider the following aspects: What’s happening in the print ad or commercial? ÿWhat are the people doing, and why? ÿYou don’t need to describeÿeverythingÿabout the advertisement, but make sure to include anything related to the emotional message. ÿ2. Identify which emotional appeal that the advertisement uses, andÿexplainÿhow the advertisement creates and/or represents this specific emotional appeal. What about the advertisement appeals to the emotion?3. Do you think that the emotional appeal is effective? In other words, does the use of the emotional appeal help make the advertisement persuasive? Why or why not? ÿBe specific with your argument here!Guidelines:Again, you must respond to the three questions above forÿeachÿof the 5 advertisements. The best way to organize the paper is to write a separate paragraph (or two) for each advertisement.ÿYour advertisements can be print and/or video (e.g., a commercial). You do NOT need to attach print advertisements or provide links to commercials. However, make sure you provide an adequate description of the advertisement so I understand its premise without having access to it.You must select 5ÿdifferentÿemotional appeals; thus, please do not use the same emotional appeal more than once.You must select 5ÿdifferentÿadvertisements; thus, please do not use the same advertisement to discuss multiple emotional appeals.Additional Guidelines:-As with all written assignments in this class, this assignment should be in Times New Roman 12 point font with 1-inch margins. Please double-space this assignment as well.

Identifying and Evaluating Emotional Appeals


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