Sports Marketing: I need the assignment in 5 hrs MAX. OPIC: Vail Ski Resort in Coloradob. Remember STP: Segmenting, Targeting & Positioning!ÿi. Clearly understand consumer purchase decision & key influencesÿii. Consider the ??Black box? consumer concept?? many variables may go into theÿpurchase behavior and decision, but only one output seen (buy or not buy)ÿiii. How will you ??segment? your consumers? Based on what?ÿc. Market Sizeÿi. Based on info from situation analysis, what is potential ??size? of your target market?ÿii. Growth, demand trends, potential number of people
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