Week 1 Assignment Concept of Branding. Assess how branding has increased in the last few decades. Think of a brand; analyze how the organization developed its brand equity. Assess the influence of branding on an organization?s IMC. The paperMust be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA styleMust include a separate title page with the following:Title of paperStudent?s nameCourse name and numberInstructor?s nameDate submittedMust use at least two scholarly sources in addition to the course text.Must document all sources in APA 6th edition style .Must include a separate references page that is formatted according to APA style.